Brewed beyond ordinary.

100% Arabica from Chikkamagaluru. About ten rupees a cup.

Instant coffee from Chikkamagaluru. 100% Arabica, A1 grade, no chicory. About ten rupees a cup.

Grown, picked and packed in Chikkamagaluru. Nothing added, nothing stretched, nothing to apologise for.

What a cup costs

₹0

A 200g jar is about 100 cups at one teaspoon each. The jar is ₹999.

A kaapi at a cafe is four to fifteen times that.

Choose your roast

Sacred Reserve
The gentlest way to make instant coffee, and the most expensive. Low heat, so the aroma survives the process.
200g · ₹999 · about ₹10 a cup
Royal Ember
Bolder granules that dissolve fast and finish strong. The one to drink with milk in the morning.
200g · ₹999 · about ₹10 a cup
Velvet Roast
Smooth and even, cup after cup. The everyday one, and the easiest to like.
200g · ₹999 · about ₹10 a cup

Chikkamagaluru

Some call him Dada. Some call him Baba.

He has been on every jar since the first one. Nobody in Chikkamagaluru agrees on his name, which felt like the right way to start a coffee company.

How it is made

Angular crystal shards, faceted where the ice left.

The ritual

What is actually in the jar

Straight answers

Bitterness comes from three places. Robusta beans, high heat, and chicory used to bulk the tin out. This is 100% Arabica, A1 grade, with no chicory in it at all.
A 200g jar is about a hundred cups at one teaspoon each. That works out near ten rupees a cup. A kaapi at a cafe is four to fifteen times that.
Yes. Grown there, and packed there. The address is on the back of the jar.
Velvet Roast if you drink it with milk and sugar. Sacred Reserve if you drink it black and you care about aroma. Royal Ember if you want it strong.
No. It dissolves clean in hot water. That is what the process is for.